🤝

goodwill

intermediateB2

/ɡʊdˈwɪl/ · good-will

The friendly, helpful, or cooperative feelings or attitudes of people, often seen in business contexts as an intangible asset.

business economics social

Meanings

nounformal

The friendly, helpful, or cooperative feelings or attitudes of people, often seen in business contexts as an intangible asset.

دوستانہ، مددگار، یا تعاون کرنے والے لوگوں کے احساسات یا رویے، خاص طور پر کاروباری سیاق و سباق میں ایک غیر مادی اثاثے کے طور پر دیکھا جاتا ہے۔

خیر سگالی

khair sagali

Synonyms

benevolence friendliness charityمحبتاحساندوستی

Antonyms

malevolence hostility indifferenceدشمنینفرتلاتعلق

Common Collocations

business goodwill
goodwill gesture
mutual goodwill

Example Sentences

The company's goodwill is a significant part of its overall value.

کمپنی کی خیر سگالی اس کی مجموعی قیمت کا ایک اہم حصہ ہے۔

Company ki khair sagali is ki majmuyi qeemat ka aik ahem hissa hai.

Building goodwill with customers can lead to long-term success.

گاہکوں کے ساتھ خیر سگالی بنانا طویل مدتی کامیابی کا باعث بن سکتا ہے۔

Gahakon ke saath khair sagali banana tareekh madti kamiyabi ka ba'is ban sakta hai.

They made a goodwill gesture by offering free services for a month.

انہوں نے ایک مہینے کے لیے مفت خدمات کی پیشکش کرکے خیر سگالی کا مظاہرہ کیا۔

Unhonne aik maheenay ke liye muft khidmaat ki peshkash karke khair sagali ka muzahira kiya.

Easily Confused With

goodwill hunting:Goodwill hunting refers to the act of seeking out the goodwill or favor of others, often used in a social context, while goodwill as a concept refers to the positive reputation or intangible asset in business.

Word Family

good

adjectiveاچھا

well

adverbاچھے سے

💡 Memory Tip

Think of goodwill as the 'good will' or positive intention that fosters relationships.

Imagine two hands shaking in cooperation, symbolizing goodwill.

✍️ Urdu Poetry

محبت سے بھری ہر بات میں تیرے، خیر سگالی کو قرار کیوں نہ سمجھوں

Muhabbat se bhari har baat mein tere, khair sagali ko qaraar kyun na samjhoon

In everything filled with love from you, why shouldn't I consider it as goodwill?

— Unknown, Unverified

* Poetry attribution is AI-generated and may require verification.

🗣️ Urdu Proverb

محبت کا پھل ہمیشہ میٹھا ہوتا ہے

Muhabbat ka phal hamesha meetha hota hai

The fruit of love is always sweet.

📖 Etymology

Origin: Old English "gōdwill" — the desire to promote the happiness or convenience of others

First known use: 14th century

The term 'goodwill' has roots in Old English, combining 'good' and 'will', signifying a kind disposition towards others. It entered commercial use to represent intangible asset value in business transactions.